【摘要】中医药文化是中医药服务的内在精神和思想基础，在当前的形势下，如何让全社会了解中医、崇尚中医、支持中医药事业发展?毋庸置疑，打造具有自身特色的中医文化品牌是赢得医疗服务市场的战略举措。为此，笔者以如东县中医院为例，从价值体系、行为规范、环境形象建设等方面就加强中医药文化建设的重要性、必要性、可行性进行探讨。

 【关键词】中医文化 实践;理论 探讨

 【Abstract】Traditional Chinese medicine culture is traditional Chinese medicine service spirit and ideological basis, in the current situation, how to let the whole society to understand Chinese medicine, advocating TCM, support the development of Chinese Medicine. To create the unique Chinese culture brand strategy is to win the medical service market. Therefore, the author takes Rudong County Hospital of traditional Chinese medicine as an example, from the value system, behavior, environment image construction and so on the importance to strengthen the cultural construction of Chinese medicine, the necessity, feasibility.

 【Key words】Traditional Chinese culture; Practice; Theory; Discuss

 引言

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 百拇医药网 http://www.100md.com/html/paper/2073-1124/2014/03/18.htm
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