【摘要】医院文化是在医院建设发展过程中纳外丰内逐步形成的，是所有员工共同追求、遵守和维护的价值观念、理想信念、道德规范等的总和。其核心是医院精神和核心价值观[1]。通过医院精神的树立和弘扬、服务观念的确立和转变、核心价值观的强化和引导，凝聚力量、统一思想以实现奋斗目标。

 【关键词】医院品牌文化建设

 【Abstract】Hospital culture is in the process of development, gradually formed in the hospital Feng is the sum of all employees, common pursuit, observe and uphold the values, ideals and beliefs, moral norms. Its core is the hospital spirit and core values. Through the hospital spirit, foster and promote the service idea establishment and transformation, the core values of the strength and guide, cohesion, unity of thinking in order to achieve the goal.

 【Key words】The hospital brand; Cultural construction

 引言

 医院文化体现在医者如何对待他人、对待自己、对待使命。在一个文化厚实的医院，从医者懂得尊重自己的天职，懂得尊重患者托付的生命，懂得协作和奉献 ......
 百拇医药网 http://www.100md.com/html/paper/2073-1124/2014/03/05.htm
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